Digital Marketing Certified Associate Training

Digital Marketing Certified Associate Training 

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What is this course about?

Digital Marketing Certified Associate (DMCA) is designed to ensure that you are a complete Digital Marketer. You will be industry ready to be part of a high quality digital marketing team, or execute your own digital marketing campaigns. You will acquire requisite skillsets in digital marketing, as well as gain work experience in executing effective campaigns via implementation of real-life projects.

This training will provide you hands-on experience in various Digital Marketing disciplines. It will prepare you for certification exams like OMCA (from OMCP), Google Analytics, Google AdWords, Facebook marketing and YouTube marketing.

DMCertified

Who are the course authors?

Our courses have been created by a dream team of digital marketing gurus, best-selling authors, Silicon Valley industry experts and university faculty to provide an unmatched learning experience.
  • Avinash Kaushik is the Digital Marketing Evangelist for Google and the co-founder of Market Motive. Through his blog, Occam’s Razor, and his best-selling books, “Web Analytics 2.0″ and “Web Analytics: An Hour A Day”, Avinash has become recognized as an authoritative voice on web analytics.
  • Bryan Eisenberg is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?” and “Always Be Testing”.
  • Jennifer Evans Cario is President of SugarSpun Marketing, and a social media strategist. She also serves as Adjunct Professor for Rutgers University‘s online Social Media Mini MBA program. She is the author of three books, including “Pinterest Marketing: An Hour a Day”.
  • Greg Jarboe is the author of “YouTube and Video Marketing: An Hour a Day”, and writes for Search Engine Watch and ReelSEO.
  • Brad Geddes is the author of “Advanced Google Adwords”, and founder of Certified Knowledge, an online source where the Paid Search community comes together for PPC training, tools, and advice.
  • Matt Bailey is the founder and president of SiteLogic, and the author of “Internet Marketing An Hour A Day”.
  • Jeff Hasen is the founder and president of mobile consultancy Gotta Mobilize and author of two books, “The Art of Mobile Persuasion” and “Mobilized Marketing”.
  • Dany Dover is the author of “Search Engine Optimization (SEO) Secrets” and the former lead SEO at Moz

What are the course objectives?

By the end of this training you will be able to:
  • Internalize the various domains of Digital Marketing – SEO, Social Media Marketing, PPC, Conversion Optimization, Web Analytics, Content Marketing, Mobile Marketing, Email Marketing, etc.
  • Master Digital Marketing execution tools – Google Analytics, Google AdWords, Facebook Marketing, YouTube Marketing, etc.
  • Gain real-life experience through projects on Google Analytics, Google AdWords, Facebook Marketing and YouTube Marketing
  • Formulate, plan and execute effective Digital Marketing campaigns
  • Prepare for OMCA, Google Analytics, Google AdWords, Facebook Marketing and YouTube Marketing certifications

Who should do this course?

Digital Marketing is a growing industry that offers huge career opportunities for individuals. This certification is most suited for:
  • Aspiring Digital Marketers, to gain entry into the digital marketing industry in the roles of Social Media Analyst, SEO Analyst, Digital Marketing Executive, etc.
  • Traditional Marketers, to stay up-to-date in an increasingly digital world
  • Business Owners / Entrepreneurs, to implement effective digital marketing campaigns for business growth

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EXAM & CERTIFICATION

How do you become a Digital Marketing Certified Associate?

  • To become a Digital Marketing Certified Associate you will have to mandatorily fulfil both the following criteria:
    • Complete 40-hour project work comprising of 4 projects
    • Clear the Simplilearn’s DMCA examination with a minimum score of 70%
    Pattern and duration of the exam:
    The DMCA online exam has one paper constituting of 50 Multiple Choice Questions. The duration of the exam is 60 minutes.

    How do you become OMCA Certified?

    OMCA is an entry-level certification provided by OMCP. To become an OMCA certified professional, you require to complete DMCA course and apply for the OMCA exam by registering on the OMCP website. You will get OMCA certified, on successful completion of OMCA certification exam with minimum score of 70%. The certification will be valid for a year
    Pattern and duration of the exam:
    OMCA exam has two papers. Each paper constitutes of 75 multiple choice questions. The test duration is 120 minutesNote: The course fee includes OMCA examination fees worth USD 225.

    How do you become Google Analytics Certified?

    After the completion of DMCA course, you can register on Google Analytics Academy and qualify Google Analytics Individual Qualification exam with a minimum score of 80% to get the certification. The certification will be valid for 18 months
    Pattern and duration of the exam:
    The Google analytics certification exam has one papers constituting of 70 true/false and multiple choice questions. The test duration is 90 minutes.

    How do you become Google AdWords Certified?

    DMCA prepares you for the Google AdWords Fundamentals certification. After the completion of the course you need to register as a Google Partner and qualify the Google AdWords Fundamentals exam with a minimum score of 80% to get the certification. The certification will be valid for 12 months
    Pattern and duration of the exam:
    Google AdWords fundamentals certification exam has two papers. Each paper constitutes of 100 multiple choice questions. The test duration is 90 minutes.

    How do you become Facebook Certified?

    Facebook Blueprint has 34 e-learning modules to provide the necessary skillsets for Facebook marketing. After completion of DMCA, you can register for Facebook Blueprint.
    Pattern and duration of the exam:
    Facebook blueprint exam consists of 34 learning modules. Upon completion of learning in each module, you will have to answer a couple of questions. There is no time limit in this exam.

    How do you become YouTube Certified?

    YouTube provides an Audience Growth certification for participants interested in YouTube marketing. After completion of DMCA, you can register for YouTube certification and qualify the relevant exam to get certified.
    Pattern and duration of the exam:
    YouTube Marketing exam has two papers. Each paper constitutes of 100 multiple choice questions. The test duration is 120 minutes.

    What projects will I be working on?

    In this course you will be working on 4 live projects of 10 hours each that will provide you hands-on experience in Digital Marketing. The project will put you in charge of a website, wherein you can execute your Digital Marketing strategy by utilizing various Digital Marketing tools.

    Project 1: Google Analytics & SEO: You will setup your business website, ensure proper SEO and enable Google Analytics to analyze its performance.

    Project 2: Google AdWords: You will design a Google AdWords campaign to increase relevant paid search traffic to your website.

    Project 3: Facebook Marketing: You will run a Facebook Marketing campaign for your website and also maintain the Facebook page for your website to ensure proper brand visibility and engagement.
    Project 4: YouTube and Video Marketing: You will run a YouTube Marketing campaign for your website and also maintain your YouTube channel.